BRAND STORY

MY MOTHER WAS A GOSPEL ARTIST WITH A LOVE FOR FASHION. FOR HER SHOWS SHE OFTEN DESIGNED AND CREATED PIECES FOR HERSELF TO WEAR THAT WERE BOLD BUT CONSERVATIVE ENOUGH FOR THE CHRISTIAN WOMAN WHO LOVES FASHION. NOT REALLY THE NORM IN THE AFRICAN CHRISTIAN CULTURE AND SHE WAS CRITICISED FOR IT. STUDYING FASHION IN THE 90S IN AFRICAN WAS HARD BECAUSE YOU WEREN’T VALUED FOR YOUR WORK, SO SHE JUST ENDED UP MAKING CLOTHES FOR HERSELF. THEN COMES ME… STUDIED FASHION AT RAVENSBOURNE UNIVERSITY AND WORKED AT INTERNSHIPS WITH MENS TAILORING AND BRIDAL BRAND MOTASEM... 

…OUR ULTIMATE DREAM WAS TO CREATE A FASHION BRAND AROUND HER LOVE FOR MUTED AFRICAN PRINTS AND MY LOVE FOR MORE SUBTLE TONED DOWN PIECES. SHE PASSED IN 2016 AND I WAS LEFT WITH THIS IDEA.  IN 2017, THAT’S WHEN MISAMU COUTURE WAS BORN. STARTING AS A BESPOKE TAILORING SERVICE NOW MAKING THE SWITCH INTO THE BRAND WE ONCE DREAMT OF.